Multimedia Polska: custom web portal built with Kentico EMS and .NET

Multimedia Polska
  • Client
    • Multimedia
  • Scope of work
    • A dedicated web portal solution
    • online lead generation system integrated with the in-house call centre
    • scalable IT infrastructure
  • Technologies
    • Kentico Enterprise Marketing Solution (EMS)
    • Microsoft .NET

Unity Group created a dedicated web portal solution aimed at improving online presence of the client’s brand and equipping them with lead generation tools. Our team used Kentico EMS with Microsoft .NET to achieve these goals.  

In short

  • Improved online presentation of the offer of Multimedia Polska.
  • The integration of online lead generation tools with the in-house call centre and other systems.
  • The Creation of an individual offer configurator and advanced service bundling.
  • Partial brand enhancement efforts of the client.

Solution tailored to the client’s needs

As one of the leading Polish telco providers Multimedia sought new sales models for its expanding range of products and services. The company also looked for ways to enhance the presentation of the offer to its existing customers and subsequently, reinforce its brand.  

The MMP team looked for an online solution that would equip them with lead generation system linked with an in-house call centre. Another important requirement was to ensure that the new solution would come with a sound IT infrastructure that would ensure the flexibility and speed of assembling and adjusting custom offers.  

Unity Group created a dedicated web portal using Kentico EMS, with custom extensions and add-ons developed in Microsoft .NET. During implementation, an additional product relations module was created and integrated with the platform, thus expanding its scope of features and delivering an individual offer configurator.  

Key features include 

  • Path to purchase – Website users can configure a custom offer. The globally designed system lets them easily adjust the values of all elements in their cart. Once happy with the order, users can fill in a contact request form, which is passed on to the MMP call centre.  
  • Product relations – This module enables users to expand their offer with additional services and products. Clients can verify if all their order details are correct as the extension creates different types of relations between products, such as RequireExclude and Group 
  • Service bundling – The solution enables the users to assemble a custom bundle and immediately learn its price, but also send it to the call centre.  
  • Service availability check – Before requesting a service, users can check if it is available in a given postcode area. As a result, the system no longer generates orders that would have to be cancelled after verifying their availability.  
  • Multimedia Customer Zone – Key pieces of information are now displayed in one place, including the helpline numbers, Customer Service Centre finder or details of the product bundle. Local search engine enables finding relevant website content. 

Outcome

  • Reduced cost of handling customer inquiries due to improved online presentation of Multimedia products and services.
  • More sales-qualified leads thanks to the service bundling functionality.
  • Accelerated sales cycle due to integrated customer touchpoints.
  • Reinforced brand authority and loyalty owing to user-friendly interface and consistent quality of the Multimedia web service.

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