Increased sales and improved shopping experience due to a dedicated e-commerce platform

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  • Client
    • RTV EURO AGD
  • Scope of work
    • E-commerce B2C
    • IT systems integration
  • Technologies
    • Java

Based on analysis of the business needs and goals of Euro Net Sp. z o.o., we created a dedicated e-commerce system for the leading brand in the home appliances and electronics sector in Poland. RTV Euro AGD is the first national, specialized retail chain, and at the same time one of the largest e-commerce providers in the country.

In short

  • The aim of the new online store, as one of many sales channels, was to be not only innovative, but first and foremost reliable.
  • The client’s marketing team can freely adjust multiple product description parameters across a range of assortment groups.
  • Correct display of wares on sale is powered by an advanced search engine allowing users to search and compare products using filtering criteria.
  • The website offers an extensive tips and information section, and also allows creation of dedicated sub-stores for selected brands or products.
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Dedicated e-commerce platform for the market leader in home appliances and electronics

We launched the platform with the goal of improving the client’s sales and marketing processes. We meticulously developed a robust and comprehensive e-commerce system delivering a high level of sales efficiency. Today the RTV Euro AGD online store is as important a distribution channel as its brick and mortar stores. Moreover the e-store offers a multilevel product catalog. The website also features an extensive section with tips and information, and also allows the creation of dedicated sub-stores for selected brands or products. Along with the multilevel product catalog, another essential component of the system is the online orders module.

Functions and solutions:

The e-commerce system we created is a dedicated application based on analysis of the client’s business needs and goals. In order to achieve a transparent presentation of their offer, each category of products is described based on a different template. The crucial aspect of this solution is the capacity to freely set a range of parameters describing products from various assortment categories. This catalog structure makes it possible not only to provide very detailed information to shoppers, but also lets them compare and select products based on a large range of parameters. Correct display of products is facilitated by an advanced search engine offering search and comparison functions with broad selection of parameters.

Results

  • A robust and reliable e-commerce B2C system meeting the needs of the client, who is a leader within its market segment.
  • Integrated platforms with ERP system owned by the client.
  • The store took first place in the Online Stores Ranking 2013 in the category of Electronics and Domestic Appliances, hosted by Money.pl.
  • At the Shopping Center Forum, the client was recognized for introducing excellent customer service practices and combining traditional and modern sales forms, receiving the title of Multichannel Retailer of the Year 2014.

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Zrzut ekranu (118)
Piotr Wrzalik

Managing Partner

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